Exhibit A
Mortgage Brokers work in Lexington
Lexington is a mid sized market with a steady base of mortgage work. The firms competing for it are mostly small brokerages and individual loan officers, with a handful of bank and credit union mortgage desks alongside them. Franchise brands have a presence but they do not dominate the local search results the way they do in larger metros. Search demand for mortgage terms in Lexington is modest and spread thin across many small queries rather than concentrated in a few big ones. That spread is where a steady publishing habit pays off, because each post can hold one of those smaller queries that a single homepage never will.
