Exhibit A
Mortgage Brokers work in Memphis
Memphis borrowers search for mortgage help in a market shaped by older housing stock, a steady flow of refinancing questions and a lot of first time buyers working through the process for the first time. The searches come from people comparing rates, asking what they qualify for and looking for someone local who will answer the phone. Firms competing for that attention in Memphis range from small owner operators working out of a single office to branches of national lenders and franchise groups with marketing budgets behind them. Paid search in the mortgage category is expensive everywhere, and Memphis is no exception, which is why organic pages that answer specific local questions keep earning attention long after a paid click is gone. The demand is there every month, spread across the city and the suburbs, and it is asked in plain language by people who want a straight answer.
