Exhibit A
Mortgage Brokers work in New Orleans
Mortgage broking in New Orleans is a crowded field of small shops. The metro has a large number of licensed brokers and loan officers, many of them one or two person operations working the same refinance and purchase searches as the banks and the national lenders. Paid search on terms like first time homebuyer loan and cash out refinance is expensive here because the national lead generators bid on it, so the organic results and the AI answers are where a local broker can hold ground. The searches themselves carry New Orleans detail: raised basement houses, slab foundations in the newer subdivisions, flood insurance costs that change what a borrower can afford, and renovation loans for the older housing stock. Franchises and owner operators both compete for it, and the owner operators tend to win when the page speaks to a specific parish and a specific loan problem.
