Exhibit A
Mortgage Brokers work in New York
New York has a deep bench of mortgage brokers, from storefront shops in Queens and Brooklyn to desks in Manhattan and the suburbs of Westchester and Long Island. The search demand follows the housing stock: co-op purchases in Manhattan, two and three family homes in Brooklyn and Queens, and refinance interest across the outer boroughs. Paid search in this market is expensive because national lenders and lead sellers bid on the same terms, so organic and AI search results carry real weight for a local broker. The firms competing for attention range from single owner operators to franchise branches, and the searches people make often name a borough, a neighbourhood or a loan type rather than the city as a whole.
