Exhibit A
Mortgage Brokers work in Oklahoma City
Oklahoma City mortgage work follows the housing stock. The metro spreads across Oklahoma, Cleveland and Canadian counties, and much of it is owner occupied houses bought in the last twenty years, so refinance and move up searches come from the suburbs as much as the core. The firms competing for those searches are a mix of national call centre lenders buying paid ads on rate terms and local brokers and small mortgage companies working the same phrases organically. Paid search on refinance and rate keywords in this market is contested by the national brands, which leaves the neighbourhood and situation searches, the ones tied to a district or a first purchase, open to a local broker who publishes for them.
