Exhibit A
Mortgage Brokers work in Orange
Orange is a regional centre, so the mortgage broking work here is spread across a modest set of local firms rather than a crowded field. The demand comes from people buying in town and from the surrounding farming and mining communities who use Orange as their service centre. Local franchises and owner operators both appear in the results, and the owner operators tend to lean on their own name and their own website. Paid search on broking terms in a city this size is a small, affordable slice of the market, which tells you the organic results are where most of the attention sits. The searches are specific: people look for a broker near them, a broker who knows the local market, a broker who can handle a first home purchase or a refinance on a rural property.
