Exhibit A
Mortgage Brokers work in Pembroke Pines
Pembroke Pines is a city of planned communities and owner occupied houses, and the mortgage brokers working here sit inside a crowded field. Broward County has a large number of licensed mortgage loan originators, and Pembroke Pines draws a share of them because of its size and its position between Fort Lauderdale and Miami. The firms range from single broker owner operators working from home offices to branch teams tied to national brands, and the national brands carry the paid search budget. Organic and AI search results are where the smaller offices can still be found, because the queries are local and specific: a condo in a particular community, a refinance on a house bought in a certain year, a first loan for a buyer moving down from the northeast. That is the demand available in this city, and it is steady rather than seasonal at the top of the funnel.
