Exhibit A
Mortgage Brokers work in Riverside
Riverside is a large inland county seat with a steady flow of purchase and refinance enquiries, and the searches that come with them are spread across the city and the surrounding Inland Empire towns. The firms competing for that demand are a mix of national call centre operations, franchise branches and independent brokers who work the referral networks in their own neighbourhoods. Paid search in the mortgage category is expensive because a single funded loan is worth a lot, so the paid listings at the top of Riverside results are usually the larger advertisers. That leaves the organic results and the AI answers as the places where a local broker can be found by name and by area. The demand is there all year, tied to how people move between Riverside, Corona, Moreno Valley and the rest of the county.
