Exhibit A
Mortgage Brokers work in Salem
Salem is a mid sized Oregon city with a steady base of mortgage brokers serving home buyers and refinancers across the Willamette Valley. The demand is spread across a mix of small owner operator brokerages and a few franchise offices, and the searches come from people buying in established neighbourhoods, people moving in from Portland, and people refinancing homes they have held for years. Paid search in the mortgage trade is expensive because a single lead carries high value, so the paid listings in Salem are contested and the organic results below them are where a broker can hold ground for longer. The demand available is real and it repeats every month.
