Exhibit A
Mortgage Brokers work in Salt Lake City
Salt Lake City mortgage demand follows the housing market along the Wasatch Front, and the searches come from people buying in the city and the suburbs around it. The firms competing for those searches are a mix of national lenders with Salt Lake offices, local brokerages and individual loan officers building their own sites. Paid search in this market is expensive because a single mortgage lead is worth a lot, so lenders bid hard on purchase and refinance terms. That leaves the organic results and the AI answers as the places where a broker can be found without paying for every click. The demand is there all year, tied to how many people are buying, selling and refinancing homes in the valley.
