Exhibit A
Mortgage Brokers work in Santa Clara
Santa Clara sits in the middle of the county's mortgage demand, and the searches reflect it. People here search for purchase loans, refinancing and jumbo financing, often in the same week they tour a condo near El Camino or a townhome off Kiely. The competing set is a mix of small brokerages and individual loan officers working under larger banners, and the paid search slots on the main loan terms carry real cost, which tells you the demand is worth money to somebody. The searches are specific: loan limits, down payment help, self employed income, condo financing. Those are the queries HaloSEO researches and writes for.
