Exhibit A
Mortgage Brokers work in Seattle
Seattle borrowers search for mortgage help in steady volume, and the searches cluster around the same things: first time buyer programs, jumbo loans for the pricey houses on Queen Anne and Magnolia, refinancing on older Craftsman homes, and down payment help for people priced out of Capitol Hill. The firms competing for those searches are a mix of national franchises with big ad budgets and small owner operator brokerages working King County. Paid search in this market is expensive because a single closed loan is worth a lot, so the paid listings are crowded and the organic results below them are where a smaller brokerage can hold ground. The demand is there every month, spread across the city and the suburbs, and it moves with rates and with the school year.
