Exhibit A
Mortgage Brokers work in Tallahassee
Tallahassee is a state capital built around government, two universities and the steady flow of people who move with both. Mortgage work here follows that pattern. Much of the demand comes from buyers tied to state agencies, Florida State and Florida A&M, plus the surrounding counties where people commute in. The firms competing for those searches are a mix of local brokerages and owner operators, with national brands visible in paid results. Paid search for mortgage terms in this market carries real cost because lenders bid hard on refinance and purchase keywords. The searches themselves are specific: FHA loans, first time buyer programs, VA loans for the military families stationed nearby, and refinancing after a rate move. That specificity is where a local broker can own the conversation.
