Exhibit A
Mortgage Brokers work in Topeka
Mortgage work in Topeka runs through a mix of local brokerages and the loan officers attached to the banks and credit unions that already have branches in the city. Shawnee County's housing is older and more affordable than the Kansas City suburbs to the east, so a steady share of the searches come from first time buyers, refinancers and people relocating for state government jobs downtown. The paid search around mortgage terms in Topeka is contested by regional lenders bidding on the same phrases, which tells you the demand is real and worth being visible for. The searches themselves are specific: people type the loan type, the neighbourhood and the city together, and those are the phrases a broker in Topeka can own with pages written for them.
