Exhibit A
Mortgage Brokers work in Tucson
Tucson is a spread out city of roughly half a million people, with a mortgage market shaped by a steady flow of newcomers, military families around Davis Monthan and a large stock of older homes on the east and south sides. The firms competing for mortgage searches here are a mix of national call centres, local banks and credit unions, and a long tail of independent brokers and small shops, many of them owner operators who work the neighbourhoods they live in. Paid search in the metro is active, with lenders bidding on refinance and first time buyer terms, which leaves room for a broker who publishes useful local pages to earn organic and AI search visibility. The demand is there across purchase, refinance and cash out searches, and it clusters around the places people actually live.
