Exhibit A
Mortgage Brokers work in Vallejo
Vallejo sits in Solano County, and the mortgage brokers working here compete for searches that come from the city itself and from the towns around it. The demand is steady rather than huge: a mid sized city with a mix of owner operators and small brokerages, plus the loan officers attached to national brands who market under their own names. Paid search on the obvious terms is contested by the larger lenders and lead generation sites, which is why the local searches, the ones that name a Vallejo neighbourhood or a nearby town, are where a broker's own site can hold ground. The searches come from people buying in older housing stock near the waterfront, from families moving within the county, and from homeowners looking at refinancing. That is the demand available in Vallejo, and it is enough to build a publishing plan around.
