Exhibit A
Mortgage Brokers work in Washington DC
Washington DC is a compact market with a steady stream of purchase and refinance searches, and the firms competing for them range from single broker shops to franchise branches and bank loan officers with a local page. Paid search in the District carries a real cost per click because the loan amounts are high and the competition includes national lenders bidding on city terms. Owner operators and small brokerages hold much of the local visibility, often through referral relationships and neighbourhood pages rather than large ad budgets. The demand is there every week of the year, spread across purchase loans, refinancing and the condo and co-op financing that the District's housing stock requires.
