Exhibit A
Mortgage Brokers work in Yonkers
Yonkers mortgage demand sits in a dense, built up city where most borrowers are buying into co ops, condos or older multifamily houses rather than new construction. The searches come from people comparing rates, checking what they can afford on a Yonkers address, and asking how a co op board review affects their timeline. The firms competing for that attention are a mix of small owner run brokerages working Westchester County and branches of larger lenders with a local presence. Paid search in the mortgage category is expensive nationally, and in a city this size the paid slots tend to be held by whoever is spending on broad rate terms. The organic and AI answer space is where a local broker can hold ground, because the questions people type are specific to Yonkers property types and Yonkers neighborhoods.
