Exhibit A
Patent Attorneys work in Hampton
Hampton sits in the middle of a stretch of the Peninsula with a steady base of engineering, defence and marine businesses, and the patent attorneys working here draw enquiries from inventors and small firms across that base. Search demand for patent attorney work in Hampton is modest and steady rather than large, spread across a small number of practices that cover the city and the surrounding Peninsula. Paid search on the core terms carries a real cost per click because the terms are few and the bidders are specialised, which tells you the commercial intent behind each search is high. The firms taking that demand are mostly independent practices and small partnerships rather than franchises, so a well built page on the right terms can hold its place. The demand is there to be collected, and it rewards the practice whose pages answer the question the searcher typed.
