Exhibit A
Personal Injury Lawyers work in Abilene
Abilene is a city of around 120,000 people with a steady flow of vehicle collisions on the highways that cross it, US 83, US 84 and Interstate 20, plus slip and fall and workplace injury claims from the oilfield service and healthcare employers in the area. The firms competing for that work are mostly local practices and small partnerships, with a handful of regional firms from Dallas and Fort Worth buying ads into the market. Paid search in this trade is expensive because a single signed case is worth a lot, so the cost per click on terms like car accident lawyer Abilene runs high and the ad slots are crowded. That is the demand available: people searching for help after an injury, in a market where the paid side is costly and the organic side is where a firm can hold ground without paying for every click.
