Exhibit A
Personal Injury Lawyers work in Akron
Akron carries a steady flow of personal injury searches. Summit County's courts, the highway corridors that cross the city and the older housing stock around the centre all feed the demand. The firms competing for it range from small owner run practices on the west side to larger firms with Akron offices and statewide advertising budgets. Paid search in this trade is expensive, which is why so many firms want organic pages that keep working after the ad budget stops. The searches themselves are local: people type Akron, or a neighbourhood, or a nearby town, before they type the practice area.
