Exhibit A
Personal Injury Lawyers work in Anchorage
Anchorage is the largest city in Alaska and the legal market reflects that. A person hurt in a car crash on the Glenn Highway or a fall on an icy Midtown sidewalk searches from their phone, often within days of the injury. The firms competing for that search range from small owner run practices to larger firms with several attorneys. Paid search in this market carries real cost because injury keywords draw bids from firms across the state, and the firms that show up in the map pack and the organic results take the calls that follow. The demand is steady and it is local, tied to the roads, the weather and the way people live and work in the city.
