Exhibit A
Personal Injury Lawyers work in Atlanta
Atlanta carries a steady volume of personal injury searches because the city is a dense mix of interstate traffic, construction and rental housing. The downtown connector, I-285 and Georgia 400 feed a constant stream of collision claims, and the crane and highway work around Midtown and Buckhead adds injury claims of its own. The firms competing for those searches range from large Atlanta practices with dedicated marketing teams to solo attorneys working out of a single office, and the paid search market around injury terms is one of the more expensive in the country. Demand is spread across the metro rather than concentrated in one district, which means the searches arrive with neighbourhood names attached.
