Exhibit A
Personal Injury Lawyers work in Bakersfield
Bakersfield carries a steady flow of injury searches. The city sits on Highway 99 and Highway 58, and the county's oil fields, farms and warehouses put a lot of people on the road and on shift work every day. That keeps a base of collision, workplace and premises searches running all year. The firms competing for those searches are mostly owner run practices and small partnerships across the city, alongside a handful of larger firms that advertise on television. Paid search in this trade is expensive because a single signed case carries real value, so the paid listings above the free results are crowded and the free results are where a smaller firm can hold ground month after month.
