Exhibit A
Personal Injury Lawyers work in Baton Rouge
Baton Rouge carries a steady flow of injury searches. The city sits on the I 10 and I 12 corridors, so crashes on the interstate and on the parish roads feed a constant stream of people looking for a lawyer. East Baton Rouge Parish has a large population and a deep bench of firms, from solo attorneys working out of small offices to the larger plaintiff firms that advertise across the state. The paid search market is active, with firms bidding on crash and injury terms, which tells you the demand is worth money to the people already in it. Most of the practices competing here are owner led firms rather than national franchises, and they compete on local knowledge and on being findable when someone searches. That is the demand available in this market.
