Exhibit A
Personal Injury Lawyers work in Boise
Boise has a steady stream of injury searches because it is a growing city with a lot of driving. The Treasure Valley commute runs on I 84 and I 184, and the downtown grid mixes cars, bikes and pedestrians on the same blocks. Firms here range from solo owner operators working out of a home office to established practices with several attorneys, and the larger firms put real money into paid search on terms like car accident lawyer Boise. That paid competition tells you the demand is worth buying. The searches themselves are local and specific: people type the intersection, the hospital, the neighbourhood or the insurance company, not just the practice area. Those long tail searches are where a firm with well built pages can show up without outbidding anybody.
