Exhibit A
Personal Injury Lawyers work in Cape Coral
Cape Coral is a city of canals and single family homes, and a lot of the injury work here comes from the road: crashes on the Cape Coral Parkway and Pine Island Road corridors, and on the bridges that carry people in and out of the city. The firms competing for that work are mostly owner operators and small practices rather than national franchises, and many of them sit outside the city and market into it. Paid search on injury terms in this market is expensive because a single signed case carries real value, so the paid listings are crowded and the organic results underneath them are where a steady publishing habit pays off. The demand is there every month of the year.
