Exhibit A
Personal Injury Lawyers work in Clearwater
Clearwater sits in Pinellas County, and the personal injury market here is shaped by the same things that shape the rest of the county: a dense population, heavy seasonal traffic, and a large retirement age population. The city and its surrounding areas support a steady stream of firms competing for the same searches, from solo practitioners to established practices with several attorneys. Paid search in this trade is expensive because a single signed case can be worth a great deal, so firms bid hard on terms tied to car accidents, slip and falls and workers compensation. The demand is there all year, and the searches are local: people type Clearwater into the query because they want a lawyer near them.
