Exhibit A
Personal Injury Lawyers work in College Station
College Station is a university city, and the injury work that comes through it follows the student calendar and the road network around Texas A&M. Demand is steady rather than huge: a mid sized city with a student population that turns over every year, plus commuters on the Highway 6 corridor and the roads feeding the campus. The firms competing for that demand are mostly local practices and small partnerships, alongside a few regional firms that advertise into the market from Houston and Austin. Paid search in this trade is expensive per click because a single case carries real value, so the firms with the biggest ad budgets hold the top of the paid results. That leaves the organic results and the AI answers as the places where a College Station practice can be found without bidding against a regional budget every month.
