Exhibit A
Personal Injury Lawyers work in Concord
Concord is a mid sized New Hampshire city and the state capital, so the injury work here runs through a small pool of local firms rather than a crowded market. The searches come from people in the city and from the towns around it, and they tend to be urgent: someone hurt in a crash on Interstate 93 or on Loudon Road looks for a lawyer the same week. Paid search on these terms carries real cost per click because a single case is worth a lot to a firm, which is why the paid listings at the top of the results are usually the same handful of names. The firms doing the work are mostly owner run practices and small partnerships, with a few larger firms from Manchester reaching into the city. The demand is steady and local, and the searches are specific enough that a page written for Concord beats a page written for New Hampshire.
