Exhibit A
Personal Injury Lawyers work in Coral Springs
Coral Springs is a built out Broward suburb of roughly 130,000 people, and personal injury search demand here follows the road network. The Sawgrass Expressway, Sample Road and University Drive carry most of the daily traffic, and the crash searches that follow land on phones in this city. The firms competing for those searches are a mix of Coral Springs and nearby Broward practices plus the large Fort Lauderdale and Boca Raton firms that buy ads across the whole county. Paid search on injury terms is among the most expensive local advertising there is, which tells you the demand is real and that the firms with the biggest budgets are bidding on the broadest terms. The searches that convert for a Coral Springs practice are the narrower ones: a crash on a named road, a slip in a named shopping centre, a question about Florida's no fault rules. Those are the searches HaloSEO builds pages around.
