Exhibit A
Personal Injury Lawyers work in Costa Mesa
Costa Mesa sits between the 405 and the 55, and the city carries a steady flow of traffic crashes, workplace injuries and slip and fall claims from its retail corridors and apartment blocks. People searching for a personal injury lawyer here type the city name, the freeway, or the neighbourhood they were hurt in. The firms competing for those searches range from small owner run practices on side streets to larger firms with Costa Mesa pages, and paid search on injury terms in Orange County carries high cost per click because a single case is worth a lot. Demand is steady rather than seasonal, which means the searches keep coming every week of the year.
