Exhibit A
Personal Injury Lawyers work in Dallas
Dallas is a large metro with a deep bench of personal injury firms, from the big television advertisers to small offices working one or two practice areas. The searches come from people who have just been in a crash on the Dallas North Tollway or I-35, or who were hurt at work, and they are often searching on a phone within hours of the event. Paid search in this trade is expensive and competitive, which is why so many Dallas firms also want organic pages that keep bringing in enquiries without paying for every click. The demand is steady and spread across the whole metro, not concentrated in one part of the city.
