Exhibit A
Personal Injury Lawyers work in Eugene
Eugene has a steady stream of injury searches tied to the roads people actually drive here. Interstate 5 runs along the east side of the city, Beltline Highway loops the north, and Highway 126 comes in from the coast, so crashes on those routes feed a lot of the demand. The University of Oregon brings students, cyclists and pedestrians into the same streets, and that adds to the volume of people looking for a lawyer after a collision. Firms in Eugene range from solo practices to larger offices, and the searches split between people who want a local name they recognise and people who start with a general query and pick from the results. Paid search in this trade is competitive in Eugene because a single case is worth a lot to a firm, so the organic and AI results carry real weight for the practices that hold them.
