Exhibit A
Personal Injury Lawyers work in Garland
Garland sits in Dallas County and spreads across a large stretch of the metroplex, with busy roads running through it and a lot of people driving them every day. Searches for personal injury lawyers here come from people who were hurt on those roads, at work, or on property, and they tend to search with the city or a nearby place in the words they type. The firms competing for those searches range from small owner run practices to larger firms from Dallas that list Garland among the places they cover. Paid search in this trade is expensive because a single case can be worth a lot, so the paid listings at the top of the results are crowded. That leaves the organic results and the answers AI tools give as the ground a firm can hold for itself, and that ground is built by publishing pages that match how people in Garland describe where they were hurt.
