Exhibit A
Personal Injury Lawyers work in Gilbert
Gilbert sits in the East Valley and has grown into one of the larger towns in the state, and the injury firms serving it range from solo attorneys working out of small offices to established Valley practices that list Gilbert among the places they cover. Search demand follows the road network. The US 60 runs along the town's southern edge, Loop 202 crosses the east side, and the surface arterials carry heavy commuter traffic, so collision related searches come up steadily through the year. Paid search on injury terms in the East Valley is among the more expensive local legal categories, which tells you the demand is worth bidding on. The firms competing for it are mostly owner operated practices and small partnerships rather than national franchises, and many of them are competing on the same handful of head terms. The demand available is steady and local, and it rewards the firm whose pages answer the specific questions Gilbert residents ask.
