Exhibit A
Personal Injury Lawyers work in Hampton
Hampton sits on the Peninsula, and the injury work that comes through it follows the roads and the water. The interstate corridors and the bridge tunnels carry commuters and shipyard traffic, and the questions people type are about crashes on those routes, about injuries at the shipyard and the contractors around it, and about falls in older housing. The firms competing for that attention are mostly small practices and owner operators rather than national franchises, which means the search results are winnable with steady publishing. Paid search in this trade is expensive per click because a single case is worth a lot, so the firms bidding are careful about which terms they fund. That leaves a wide band of specific, longer searches that paid budgets skip and that a steady publishing programme can hold.