Exhibit A
Personal Injury Lawyers work in Hialeah
Hialeah is a dense city of close packed homes and heavy traffic on the corridors that run through it, and injury claims follow from both. The searches come in Spanish and in English, often in the same household, and they cluster around the same handful of phrases: abogado de accidentes, car accident lawyer, and the neighbourhood names people use for where the crash happened. The firms competing for those searches range from small owner run practices on the main roads to larger firms from elsewhere in Miami Dade buying ads into the city. Paid search on injury terms is among the most expensive advertising there is, which tells you the demand is real and steady. What a firm can win is the unpaid side of that demand, the searches people make before they ever click an ad.
