Exhibit A
Personal Injury Lawyers work in High Point
High Point is a city of roughly 110,000 people, and injury searches here come from the same places the accidents do: the furniture and manufacturing plants, the highways that cross the city, and the residential streets around the core. The firms competing for that work are mostly small practices and solo attorneys, with a handful of larger firms from Greensboro and Winston Salem also bidding on High Point searches. Paid search in this trade is expensive because a single case carries real value, so the paid listings at the top of the results are crowded and the organic results below them are where a local firm can hold ground month after month. The demand is steady rather than seasonal, driven by car crashes on the interstates and by workplace injuries in the plants that still anchor the local economy.
