Exhibit A
Personal Injury Lawyers work in Independence
Independence is a mid sized Missouri city, and the injury law work here sits alongside the wider Kansas City metro rather than apart from it. Firms that list Independence as their home base compete for searches from people in the city itself and from the smaller towns east along the I 70 corridor. Much of the paid search on injury terms in this market is bought by firms with budgets set at the metro level, which means the organic results are where a local practice can hold ground on the searches that name Independence and the surrounding towns. Demand comes from car crashes on the interstates and the older arterial roads, from slip and fall claims in the older housing stock near the historic square, and from workplace injuries across the industrial and warehouse employers on the city's edges. The searches are specific: people type the town, the road, the kind of accident. That is the demand available, and it is steady through the year.
