Exhibit A
Personal Injury Lawyers work in Indianapolis
Indianapolis is a car city, and the injury searches that come out of it follow the roads. Marion County holds the bulk of the demand, with the interstate ring, the downtown one way grid and the commuter corridors feeding in from Carmel, Fishers and Greenwood all producing collision and injury queries through the year. The firms competing for those searches range from large statewide practices with downtown offices to solo attorneys working out of the north side and the east side, and the paid search market around injury terms is one of the more contested in the state. Demand is steady rather than seasonal, because crashes and workplace injuries happen in every month, and the searches are local: people type the neighbourhood or the suburb they were hurt in, not just the practice area.
