Exhibit A
Personal Injury Lawyers work in Irving
Irving sits between Dallas and Fort Worth, and the personal injury firms that work here compete for searches from a city of roughly a quarter of a million people. The searches come from drivers on the freeways that cross the city, from people hurt in the dense apartment and rental stock around the urban core, and from workers in the office and industrial corridors. Paid search in this trade is expensive because a single case is worth a lot, so firms bid hard on the same terms. The firms doing the work range from small owner run practices to larger firms with a Dallas address that list Irving as a place they cover. The demand is steady and it is local, and the searches name the city and the places inside it.
