Exhibit A
Personal Injury Lawyers work in Lincoln
Lincoln is a small legal market. The firms handling personal injury work here are mostly established high street practices and a handful of regional firms with a Lincoln presence, and the number competing for the same searches is modest compared with a city like Leeds or Birmingham. Paid search for injury terms in Lincoln carries real cost per click because the claims are high value, and the advertisers bidding are often claims management companies and national firms buying Lincoln postcodes rather than local practices. That leaves the organic results open to a firm that publishes consistently. The demand is steady: people injured at work, on Lincoln's roads, in shops along the High Street and in the older housing around the city look for a solicitor they can reach. The searches are there to be taken.
