Exhibit A
Personal Injury Lawyers work in Little Rock
Little Rock carries a steady flow of injury searches. The city sits on the I-630 and I-30 corridors, so collisions on the interstate and on the river crossings feed a constant stream of people looking for a lawyer in the days after a wreck. Pulaski County's courts draw filings from across the metro, and the firms that practise here range from small owner run offices to larger practices with several attorneys. Paid search in this trade is expensive because a single signed case carries real value, so the paid listings above the free results are crowded and costly. That leaves the free results, and the answers AI tools give, as the ground where a firm can hold position month after month without bidding for every click.
