Exhibit A
Personal Injury Lawyers work in Los Angeles
Los Angeles is a large, dense market for personal injury law. The county holds millions of residents and a very high number of licensed attorneys, and a large share of those firms advertise for the same accident and injury searches. Paid search in this trade is expensive in Los Angeles because firms bid on the same terms, and the firms competing range from small owner run practices to large statewide firms with dedicated marketing budgets. The demand is steady because the city has heavy traffic, a large population and a steady flow of vehicle collisions, slip and fall claims and workplace injuries. That demand is what a firm can reach with pages that answer the searches people in the city actually type.
