Exhibit A
Personal Injury Lawyers work in Macon
Macon is a mid sized Georgia city with a steady flow of vehicle crashes on the interstates that meet here, I-16, I-75 and I-475, and a steady flow of searches that follow them. The firms competing for that demand are mostly local practices and small partnerships rather than national franchises, and a number of them run paid search alongside their organic listings. The paid search market is real but modest compared with Atlanta, which means organic visibility carries a large share of the demand available. Searches arrive close to the moment of need, so the pages that already exist when someone types are the pages that get read.
