Exhibit A
Personal Injury Lawyers work in Mesa
Mesa is a large city with a steady flow of injury claims, and the searches for personal injury lawyers here reflect that. People search by city and by the freeway corridors and neighbourhoods they know, so the demand spreads across the east valley rather than sitting in one spot. Firms competing for those searches range from small owner run practices to larger valley wide firms that list Mesa among their service areas. Paid search in this trade is competitive, which tells you the searches carry real value to the firms buying them. The demand is there every week of the year, and the firms that publish consistently are the ones with pages ready when someone searches.
