Exhibit A
Personal Injury Lawyers work in Mesquite
Mesquite sits east of Dallas along the I-30 and I-635 corridors, and injury work here follows the traffic. The city's searches for personal injury help come from people hurt on the interstate, on local roads like Belt Line and Town East, and in the parking lots of the retail along those strips. The firms competing for those searches are a mix of Mesquite practices and Dallas firms that list the eastern suburbs in their service pages. Paid search on injury terms is among the more expensive local categories, which tells you the demand is real and that the firms already buying it treat Mesquite as a market worth paying for. The searches themselves are mostly urgent and local: someone hurt last week wants a lawyer near them, in their city, today.
