Exhibit A
Personal Injury Lawyers work in Murfreesboro
Murfreesboro sits at the centre of Rutherford County, and the injury searches that come out of it follow the roads. The I-24 corridor through town, the Medical Center Parkway cluster and the courthouse square on the public square all generate their own kind of query. People search after a wreck on South Church Street, after a fall in a rental near MTSU, after a crash on the way to Murfreesboro Medical Center. The firms competing for those searches range from solo attorneys with an office near the square to regional practices with a Murfreesboro address. Paid search in this market is contested, and the firms that hold the top of the page tend to be the ones with a steady publishing habit behind them. The demand is there every week of the year, and it is local: a searcher in Smyrna and a searcher in the Boro are looking for different things.
