Exhibit A
Personal Injury Lawyers work in New Orleans
New Orleans holds a steady stream of personal injury searches. The city's traffic, its older housing stock and its weather all produce the kind of events that send people looking for a lawyer. The firms competing for that demand are mostly small practices and solo attorneys spread across the metro, with a smaller number of larger firms advertising heavily. Paid search in this trade is expensive because a single case carries high value, so firms bid hard on terms tied to crashes and injuries. That paid competition shows the demand is real and that people are actively looking. The searches themselves are local: a person types the parish or the neighbourhood they were hurt in, or the road they were on, and expects a lawyer who knows that ground.
